About

My name is Simon van Oldenbeek and I am a conceptual thinker.
In my work there is always a fundamental base that is leading the (creative) process.

First, identify what lies at the core of a brand, company or service.The key is to get those true lines before a creative process kicks off.

Second, translation. Rather than focusing on what is abstract, beyond the human mind or artfully vague, my work aims is to translate complex ideas into something that is understandable. Applied creativity so to say.

Third and finally. I am not here to tell a story, I am here to have a conversation.
Interaction is what I believe in.

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