Brand Strategy: Sugar Factory

About the Assignment:

The Sugar Factory came in with an assignment that said it needed to drive more traffic to the club. While we where working on it we came to the conclusion that their was more to be done than just doing a trick. We came up with a brand strategy that eventually could lead to the new brand identity of the Sugar Factory. Hopefully you will find a moment to read our brandstory ‘A kaleidoscopic experience’ and to have a look at the visuals.